When Nike finally drops its adidas shoes, they’re going to have to make a lot more for you
Posted On July 11, 2021
The adidas shoe company is taking a big risk by abandoning its partnership with adidas, and it’s making a lot of it on the internet.
The ad-supported shoes, which will be available online in the coming weeks, will be a premium, low-cost option.
You’ll be able to pick up your pair for $150 or $200.
But the shoes aren’t going to make the most of the adidas branding.
For one thing, the adhesives used on the shoes are a bit too expensive for what they offer.
But more importantly, the company is using the shoe to promote a brand that’s not even available on the website yet.
Advertisers are still paying for the ad-free ad experience, and some of those ads are pretty nasty.
Here are some of the most offensive ones that adidas has been able to find online: “Funny ads that say, ‘Adidas for life’ on your shoes.”