CBC’s new ad campaign: Postcards of Advertisers
Posted On July 19, 2021
As advertisers look for ways to use their brands in new ways, the CBC has created a new ad for them.
It is called Postcards and it uses social media to highlight the diversity of the brands they are interested in.CBC News reached out to brands and the advertising agency that helped design and develop the campaign, who shared some of the findings.
In a story about ad creatives and brands, CBC News looks at the ways they are using social media and advertising to reach new audiences.
The CBC’s ad was designed to be an “infographic of advertisers” and featured more than 10,000 brands.
“We did a lot of research on what’s happening on social media right now and what they’re looking for,” said Adjunct Marketing Associate Scott Brown.
“What we found out is that there is a lot more diversity in the advertising market right now than what we would have thought was possible.”
“We wanted to create a visual representation of how brands are looking for opportunities,” he said.CBC said the ad was created by Adjoint Media in conjunction with Public Affairs Canada.
They said they are a national agency that works to identify the most relevant brands for Canadian advertising.
The agency has been involved in advertising campaigns in countries including Canada, Australia, New Zealand, South Africa, South Korea and Japan.
In this story, CBC’s Scott Brown says the CBC created a visual for advertisers to use on their website.
It includes brands from all over the world, including many from the U.S., U.K. and France.
The CBC said the new ad was not a new concept.
In fact, CBC has previously used social media in ads.
In 2015, for example, the broadcaster ran an ad campaign for the Royal Canadian Air Force.
The ad campaign featured hundreds of brands, including brands like McDonald’s, McDonald’s USA, Daimler, General Motors, Coca-Cola, Toyota, Toyota Motor, BMW and more.CBC’s advertising agency also worked with Adjutant Media to create the ad.
“We are a global advertising agency, and we see a lot in our advertising work that we would like to explore,” said Brown.
The ads will run through the end of the month.