How to avoid being labeled a ‘salesperson’ and ‘lobbying’ target by the Trump administration
Posted On July 23, 2021
Axios – US President Donald Trump on Tuesday signed into law a bill that would require internet service providers to identify “salespersons” who engage in deceptive or deceptive practices, including misleading consumers about the products and services they are buying.
The legislation was approved in the House by a vote of 221-205, with one abstention.
It would apply to both domestic and international internet service, though it would not apply to internet services provided by cable, satellite, or fiber-optic providers.
Under the bill, internet service companies must notify consumers if they are using an “advertising tool or platform” to target ads or solicit payments.
The notice must include the advertisor’s name, address, phone number, email address, and the nature of the content or service being targeted.
The law also requires internet service operators to conduct investigations into “solicited advertisements” to determine whether they are being used to “sell or induce a sale of goods or services.”
The bill also requires the Federal Trade Commission to “monitor the enforcement of this section” and “report to Congress” on the extent to which the law has been implemented.
The measure comes on the heels of an investigation by the FTC into the deceptive practices of the online ad service AdSense.
The investigation, which was launched in June, is still ongoing.
Trump has been accused by several lawmakers of being too cozy with big business and failing to stand up to the lobbyists who are trying to overturn his agenda.
“I think the President is very strong on antitrust issues,” said Rep. Mark Pocan (D-WI), a member of the House Progressive Caucus, during a panel discussion on Tuesday.
“The President has made it very clear that he wants to be very strong in that area.
He is very much on the side of competition.
He is very strongly on competition.”
Democrats in Congress, however, are not so enthusiastic.
Rep. Zoe Lofgren (D, CA) called the law a “monumental attack on consumers.”
“If the Trump Administration is serious about protecting consumers, it will enforce its antitrust laws and take action against internet service giants like Comcast and AT&T,” Lofberg said.
“In my view, this is a major step backwards for consumers.”
Pocan also said that he will continue to fight the Trump agenda.
“We are going to continue to push the Trump’s agenda,” he said.