What the hell is the new “Ravish” banner ad for?
Posted On July 28, 2021
The new ad campaign from BuzzFeed that debuted this week has a similar theme: people who think they are “Ravan” and are interested in sharing the story of what it’s like to be a teenager living with HIV in the United States.
In the new ad, a young man is shown talking about the highs and lows of being an HIV positive teenager in New York City.
He’s shown being bullied by other teens in the same school district.
He says he has to be careful not to make too much noise in school because his classmates would get angry if they saw his face.
“You gotta be careful,” he says, and his story sounds like the kind of story that can make anyone feel vulnerable.
But the story doesn’t end there.
“A lot of kids are scared,” the ad says.
“They’re scared to be the first to talk about it.”
It then shows a photo of a young woman who’s being bullied at school.
Her name is Aiden, and she is HIV positive.
She’s a senior at a school in Queens.
The ad says, “When you have a parent who’s been infected, it’s just like being in a bubble.”
Aiden tells BuzzFeed that it feels like a giant “Cantaloupe” is being passed around.
“It’s like they’re putting a candy cane in the air.
It’s a little scary.
It feels like they’ve just dropped it on us.
It just makes me feel like we’re all in this little bubble,” she says.
The new “Moms with HIV” campaign was launched earlier this week and features a picture of a mother who’s HIV positive who’s in the hospital.
She talks about how her husband has struggled with HIV.
BuzzFeed’s new “Fancy” campaign has a different message: It’s for parents who are worried about their children, but are afraid to talk to their kids.
“There are kids in the world that are afraid,” the tagline says.
And it’s not just the kids, either.
A poster for the “Fantastic” campaign says that “when you get the chance to talk with your kids about your HIV, you’ll be able to understand what they’re going through better and understand the reasons behind it.”
The ad also features a quote from an HIV-positive mother: “It doesn’t matter what they say.
It doesn’t even matter what your face looks like.”
And it has a quote of another mother, saying, “If you’re worried about your kids being scared to talk, you should just be talking about it.
It won’t make them scared to tell you.”
BuzzFeed’s “Reverse” campaign is another brand new ad that features young, HIV-negative men, like a group of young HIV-infected men from Miami, Florida, talking about how it’s hard to understand and navigate a culture that may be hostile to them.
The young men also describe how it feels to be homeless in Miami.
“When it rains, it pours,” one young man says.
Another says, you can’t walk in the rain, so you have to be on your knees.
“I don’t know what to say, but I feel like I have to say it.
I’m not scared to say anything.”
The young people in the “Rave” ad also have their own stories of navigating this culture.
The poster says, The people in this city are just like you and me.
We’re not afraid to speak up, but we are afraid not to.
We’ve learned that it’s OK to be yourself.
We don’t need to hide.
We can be who we want to be and be loved, and we can do it with our loved ones and be free.