FOX SPORTS – 9/16/2018 – 9:30am PDT The NFL’s big ad spend has gone through the roof over the past few months, with the NFL’s biggest ad buyings going from $2.8 billion to $11.3 billion during the same period.
That’s an increase of nearly $3 billion in spending from the same quarter last year.
NFLPA President DeMaurice Smith said Thursday the league is “over the moon” about the big buys and expects to see more of the same in the coming weeks.
Smith said he expects “more” during the regular season, and the NFL is expected to continue to push the envelope with ads during the playoffs.
The NFLPA and NFL have been pushing the limits on advertising during the NFL playoffs, and while the teams haven’t been able to match the high volume and the intensity of the last few years, the teams are going to be putting a lot more effort into the games.
ESPN’s Advertisers section will continue to be a major source of revenue for the league.
“We’re going to continue the trend of putting more money in the hands of the fans and more money into the pockets of the players,” Smith said.
“And we are excited to see what happens over the next two weeks and next season.”
The NFL has seen record-breaking advertising during games this season, with nearly $2 billion spent on ads on average during the 2017 season.
“In a season of ad spending that’s just ridiculous,” Smith told Fox Sports.
“This is what the NFL does well.
We feel like we have a great partnership with the players and our advertisers.” “
It’s also something that we feel really comfortable in being able to provide for the players.
We feel like we have a great partnership with the players and our advertisers.”
The NBA and MLB are the only two major sports leagues that have spent more than $10 billion on advertising in the last five years.
Smith, however, said that’s not an indication of the league’s success in getting players to buy their gear.
“What it means is that the money is coming in and that the players are paying attention to that and that they’re purchasing,” Smith added.
ESPN’s ad unit, Advertiser Network, is expected have more revenue than it ever has before. “
That’s not the case with our players.”
ESPN’s ad unit, Advertiser Network, is expected have more revenue than it ever has before.
“Advertiser-supported media is growing at a rate that’s unprecedented in the history of the sport, and advertisers have made significant progress in this regard over the last decade,” Smith continued.
We have an incredible relationship with the athletes, our advertisers and our media partners. “
The numbers don’t lie.
We have an incredible relationship with the athletes, our advertisers and our media partners.
This relationship is a key part of our business model, and now we’re on a trajectory that will help us grow to the next level.”
The National Football League is a joint venture of the National Football Players Association and the National Basketball Players Association, which means the NFL has a lot of control over how players purchase their gear and how much they pay for it.
Smith also said that the league has the most sophisticated and powerful digital media network in the sports industry.
The NBA’s digital operation, which includes the NBA.com digital presence, is in place for a lot longer than ESPN.
“They’ve been doing this for years, and ESPN is the only place they have to do that,” Smith explained.
“ESPN’s digital platform is huge, and they have the most robust platform in the sport right now.
The players are going online and we have an amazing, smart platform in place that’s focused on getting the best possible player experience.”