The Alder News is a digital news publication owned by The Alliance, the UK’s largest media company.
Its business model is based on ad-sharing, which means that every article posted to its site is shared by the readers.
Advertisers can opt in or out of the ad-blocking program, but only the most popular articles are available to advertisers.
For some brands, that means they’re able to reach out to aldists audience by offering a product or service.
“The Alder is one of the few digital news publications that can actually deliver that kind of experience to their audiences,” says Adam Dallaway, editor-in-chief of the Alder.
“They’re a true example of the value of the social web.”
As a result, the site is in the midst of an advertising campaign that aims to drive more clicks through its ad-supported sections.
“As you know, we have an ad-free model, and that is an option for advertisers to take,” Dallback says.
“It’s about us being a little more visible to our audiences, a little bit more visible with the adverts, and being more visible that we’re offering to them, as well as the content we’re providing.”
To make sure that all Alder readers get a chance to check out the new section, the company has launched an ad campaign called The Aldi Ad.
The ALC also has a few other pieces of content available to its readers.
For example, its latest edition of the best-selling ALC Guide to London, which is now available in a new digital edition, is available for $2.99.
The magazine is also offering a limited edition of an exclusive collection of books featuring local authors and writers.
The collection is currently being promoted on social media, and the ALC’s editor-at-large, Andrew Smith, says that the collection will soon be available to download for $12.99 from its website.
But that price tag is just a fraction of the full value of The Alda.
“This is a unique opportunity for us to take advantage of our audience, and to show them that the Alda is a place where they can find information and a way to express themselves,” Smith says.
Dallaws says that while the ads are part of the site’s overall advertising campaign, he doesn’t believe that the entire Alda audience will be able to see them.
“I don’t think they’ll see ads on every article,” he says.
That means that if you subscribe to the Aldis ad-based subscription service, the entire content will be displayed to you, rather than a few select articles that only the ALElians can access.
And because the site currently doesn’t offer any other advertising options, advertisers can still choose to opt out of Alda altogether.
“We don’t really have any other option than to continue to offer the ad revenue as it’s been, and just to make sure the Alde is in their pocket,” DALLAWS says.