The ad agency that owns Postcard Advertising, the popular kids’ TV program, is offering a way for kids to make a donation in an online ad.
Postcard Advertising is offering to match a dollar donation made to a charity, giving the child the option to pay a portion of their purchase with a Postcard.
Postcards are usually printed on white cardstock, but this one comes in the colour of the childrens’ favourite colours.
Post card advertisers have been offering the option for years, with the company saying they hope it will increase awareness of their work.
“It’s something that we’ve been doing since 2007, and it has been a great experience,” said Postcard Executive Vice-President Andrew St.
“We know that it’s going to be popular and it’s been very, very well received.”
The program, which was created by a group of parents who wanted to make money, has been viewed over 20 million times on YouTube and Facebook, with more than 30,000 donations made.
The program is being hosted on the website PostcardsForKids.ca.
Post cards are typically sold at Walmart, Target and many other retailers, and are available in several colors.
“We know there’s a big demand for these, and so it really is something that kids really appreciate,” said St. John.
The donation option is available for families to make in their own time, but the Postcard campaign also includes an online form that parents can fill out.
The childrens charity, Children’s Hospital, is the charity that is being matched up with Postcard for $10 a month.
Postcard is donating $100 per year to Children’s for more than 20 years.
“If we get to that point where the child wants to donate, we will match it up with them,” said John.
“There’s no strings attached.”
Postcards for Kids is also offering an online donation option for parents who don’t want to donate money, which is also available.
“I think we are making a positive contribution,” said Anthony Kavanagh, co-founder of Postcard, in a statement.
“Children’s Hospital is helping kids and families through this time of financial hardship and in turn, their families are helping them through this.
It’s a great way for us to make some money.”
Postcard has had a huge impact in the U.S. and in other countries, including Canada.
Postcards for kids has been seen by over two million children, and has raised over $2 million for Children’s Hospitals Medical Center.