On Monday, Google co-founder Sergey Brin said the company is “looking at the way we advertise on the web.”
“We’ve always tried to be a good advertiser,” he said.
“We’re trying to be on the front lines of the web, and that’s what we’re thinking about now.”
The first signs of Google’s intent to become more aggressive about the use of ad-serving platforms came on March 16, when Google released an ad-based search engine update that included a new ad-blocker.
A month later, the company released its “AdSense for Google” program, which allows users to pay Google for its placement in their search results.
On Monday, Brin and Google’s VP of advertising and marketing, Mike Schmitz, spoke at the TechCrunch Disrupt conference about the company’s recent ad changes.
“The biggest change for us is, as you know, we’re in a very competitive ad space,” Schmittz said.
He went on to say that Google is also looking to make it easier for people to share ads and to “make advertising more accessible and relevant.”
“If we’re talking about an ad on Google Search, what it is we’re doing is we are making the ads available for everyone to see.
And if you’re looking at it, you can share it with people,” he continued.
“What we’re trying, we want to make sure that our users don’t feel like we’re limiting their ability to share their content with advertisers.”
“We’ve been working on this for a long time,” Schmidtsaid, “and we want the same level of access and choice for everyone that we have for Google Search.”
Google’s recent efforts to add ad-blocking features to search and search results has led to an uptick in advertising revenues.
Last year, Google spent $1.2 billion on advertising on its search and ranking algorithms, according to research firm Kantar Media.
That number, however, includes both paid and unpaid advertising.
Google has long been known as one of the most profitable tech companies in the world, and Schmitts statement to the audience is sure to come as no surprise.
Google has previously tried to get its ad-powered search results to be more interactive.
In April, Google launched a program called Google Play AdMob, which lets people share their favorite videos and photos with Google and get paid for their clicks.
But this week, Google also announced an ad system that allows people to earn money for sharing their ads in Google search results and on YouTube.
Schmitz told the audience that the company had been exploring a new type of ad network that would be more relevant to its users and that the idea of a “Google ad” network is one of those ideas.
“It’s one of our very early ideas that we’ve been exploring,” he explained.
“It’s a platform that’s going to let people share and monetize their ads, that’s very relevant to our users, that has a very high-quality experience for people who use Google.”
While Google’s foray into ad-supported search results appears to be an attempt to improve its user experience, Google isn’t the only company looking to change the way it works with advertisers.
A number of large tech companies are also working on ad-friendly versions of their search algorithms.
In November, Facebook announced that it would be releasing its own ad-free search platform called Search Ads.
In February, Google announced a new tool for advertisers called AdMob that would allow advertisers to post their own ads for free.
In a recent interview with Business Insider, Mark Zuckerberg, the co-CEO of Facebook, revealed that he and other Facebook executives are “really excited” about how AdMob will work.
“I think that there’s a lot of excitement around the idea, and I think it’s going be a really good thing,” he told Business Insider.
“We are also really excited about what Google is doing, but I think what’s really exciting is that Google, we have a partnership with them, we are really excited, we know they have the ability to be even more aggressive,” he added.
“But I think that ultimately we have to build the infrastructure that allows us to be able to have an advertising-free experience for everybody, and the ability for everyone, not just for a few, to be part of the platform, which is why we are very excited about it.”
“And I think in some ways we are going to have to let go of the idea that you can’t have an ad platform that allows everybody to share and have their ad-enabled experience,” Zuckerberg said.
“Google AdMob has the potential to really help everyone,” Zuckerberg added.
“There are many ways to have this ad-driven experience for everyone,” he concluded.