A new study suggests that emotional advertising could be the best way to boost kids’ well-being and happiness.
The research, conducted by researchers at Carnegie Mellon University, is the first to look at how parents can engage their children with their emotions.
“We know that emotional ads are a powerful tool for promoting social, emotional, and positive values,” said Dr. Emily Gershenfeld, associate professor of psychology and co-author of the study.
“But we’re not sure why.
It could be that these ads can actually boost children’s well-beings and help them feel better and more connected to others.”
Gershenfield and her colleagues found that children who watched a parent express emotions and were then encouraged to talk about them, were more likely to report feeling happy.
“Parents are really engaging with their kids in a very intimate way,” Gersheinfeld said.
“It’s hard to imagine a situation where parents could do that without being emotionally connected to their children.”
The research found that the best method for engaging kids with their feelings is by making the parent the target of their emotion.
“Children are more sensitive to their parents’ emotions and feel more connected when their parents are talking about them,” Giesherfeld said, “so emotional communication can be a really powerful way to engage kids with the kind of emotions that they care about.”
The researchers also found that when parents use emotional communication to talk with their children about their feelings, their children are more likely than non-emotional parents to report feelings of happiness.
“Our research suggests that when we make parents the target for our children’s feelings, we can increase the amount of happiness that children experience,” Gergheinfield said.
In other words, parents can use emotional ads to engage their kids with a sense of well-feeling and connection.
The researchers said their findings are consistent with other research that shows that emotional communication, particularly positive emotional communication with parents, is an effective way to improve children’s emotional well-Being.
“The way that parents engage with their child’s emotions can have a powerful impact on their children’s wellbeing,” Giegherfeld explained.
The study was published in the journal Child Development.