How the NYT-CBS-ABC News Super Bowl ad blitz helped sell ads to the highest bidder
Posted On June 20, 2021
A Super Bowl commercial blitz helped a pair of media companies sell ads on air to advertisers, including Fox News, CBS and ABC, according to documents obtained by Axios.
The New York Times and CBS have not yet been charged in connection with the deal.
The ads ran during the broadcast of Super Bowl LI in New Orleans on Feb. 7, 2015.
The Super Bowl advertisement blitz was run by the New York City-based Media Research Center, which runs the TV-advertising company iSpot.
The ad blitz involved ads from both Fox News and CBS that were run at the same time.
A Times spokeswoman told Axios that the Times ad team, including a digital advertising agency, helped “make sure that the ads were the best they could be and that they were well-positioned for the broadcast.”
The Times also said that “the campaign was supported by a highly successful advertising campaign led by iSpot.”
The ads sold by the Times ran from Feb. 4 to Feb. 15.
The Times said it did not provide details about the ads.
Fox News declined to comment.
The Times said in an emailed statement that it “will continue to be vigilant in protecting our advertisers from any attempts to misuse their work.”
The ads are part of a larger media strategy for Super Bowl advertisers that is expected to continue into next year, with the first two games in the league scheduled for Sunday, Feb. 5.
This story has been updated to clarify that Fox News was not involved in the deal but that it helped make sure ads were “the best they can be.”