How to spend your cash on ads on native ads
Posted On June 19, 2021
More than 60 percent of online traffic is now coming from native advertising, according to Nielsen.
In a study released Wednesday, researchers at Nielsen said native ads are seeing a surge in traffic as people move away from paid and paid-for advertising.
“In 2015, only 29% of total online traffic came from native ads,” said David Wurts, chief marketing officer at Nielsen.
“Now, native ads account for a whopping 91% of online visitors.
They are the fastest-growing form of advertising and the second-largest digital advertising spend.
They have been growing at an exponential rate.”
The Nielsen study found that native advertising accounted for about 5.7 billion online visits during the first quarter of this year, compared to 1.6 billion for paid and 0.8 billion for ad-supported websites.
The study also found that the top five categories for native advertising are search, lifestyle, health, travel, and arts and entertainment.
The report comes on the heels of Google’s announcement it is planning to launch a native ad service in the U.S. on Tuesday, which could boost native advertising revenue by $1 billion per quarter.
Google is aiming to launch the native advertising service later this year.
Google has long been working to make native advertising available to advertisers through a native app on Android devices.
The company has said native ad placement will be available on a number of Google products in the coming months, including Google Home, Google Chrome, and YouTube.