How to save Coca Cola
Posted On July 1, 2021
Coca-Cola Co’s latest ad for its “Coca Cola for Everyone” ad campaign is designed to help consumers switch to carbonated beverages such as iced coffee and iced tea.
But the company’s ad is also trying to make people think about how to reduce their carbon footprint.
“Coca-Cola has been one of the world’s leading carbon dioxide emitters for decades,” the ad says.
“If you don’t drink carbonated drinks, you’re not going to reduce your carbon footprint.”
The ad is part of Coca-Cola’s “CO2 for Everyone Campaign” that includes ads on the back of its cans, the “Sustainable” bottle of Coke and in supermarkets across the US.
The company is targeting young people, young families and people who do not have a car.
The ad also tries to get people to think about what they can and cannot do with their carbon dioxide emissions.
“Carbon dioxide can be an incredibly powerful driver of climate change,” Coca-Co says in the ad.
“The world can use this campaign to take action to reduce our carbon footprint and get us out of a dangerous climate.”
You don’t need to be a Coke executive or a climate change activist to get out of your car, and you don, too, can take action with carbon offsets.
“A new ad from Coca-Corona on the backs of cans.