Why are there so many different types of advertising?
Posted On July 2, 2021
The internet has allowed advertisers to target customers with an array of different types, which means different types can work better for different audiences.
But how exactly do they work?
The BBC’s James MacPherson examines the different types and the different ways advertisers are targeting people, from the health to the financial.
Producer: Paul Smith, BBC News – Editing by Paul Smith