Must-Know Web Design Trends For 2023 (& How To Use Them)

Did you know that the first impression of a website is as much as 94% about its appearance alone (source: Design Resources)? This doesn't mean, of course, that you should feverishly follow every new compilation of web design trends for each upcoming year and modify your site according to them every time. It's more about making sure that you don't underestimate the role of website design, as you will lose a huge amount of customers!

If you make sure that your website looks professional and well taken care of, that's a lot! Believe that users momentarily notice when they enter a website that hasn't undergone any updates for 10 years, and when they enter one that lives up to current web design standards.

A slow-loading website is one of the first reasons that reject users from further interaction with it. According to Google Consumer Insight that about 53% mobile site visitors will leave if website will be loading more than 3 seconds. What's more, it turns out that this problem leads to a loss of as much as $2.6 billion in revenue per year [source: Design Resources].

Despite appearances, today, it is not so difficult to make a completely responsive website quickly and without overwhelming costs. For example, any website created in BOWWE is automatically responsive no matter what plan you use.

In the past, animations were often used solely for decorative purposes. However, in 2023 we can expect to see more fun and functional animations. For example, an animation might indicate that a user has successfully completed a task or provide feedback on their input.

Animations can also be tailored to the user’s needs. This means that designers will consider the user’s preferences, age, and other factors to create more user-friendly animations.

The increasing popularity of virtual and augmented reality also contributes to the increased use of animations. We can expect to see more animations used to create a more immersive experience. These animations will create a sense of depth and realism and help to make the user feel like they are a part of the website or app they are using.

How to use animation on the website without fail?

→ Use animation to draw attention to important elements on your website, such as call-to-action buttons or key information

→ Use animation sparingly and avoid using it for elements that are not important or do not need to stand out

→ Make sure your website's overall design works well with animation and that the animations you use are smooth and not jarring

→ Test your website with and without animation to see which version works better for your users

Illustrations and data visualization are becoming more and more popular in web design. They are a great way to engage users and communicate messages effectively.

One of the reasons why illustrations and data visualization are so widely used is that they can help to explain complex concepts or data in a way that is easy to understand. This is especially important for websites trying to communicate complex ideas or data to their users. If you provide many different statistics on your website, try using visual content; it is a much more convenient way to show essential data than text.

Illustrations and data visualization keep users engaged with the website and help to keep them interested in the content. They also make the website more visually appealing.

Dark mode has been around for a while, but it has become increasingly popular in recent years. Many people find it more aesthetically pleasing than the traditional light theme, and it can also be more comfortable to use in dark environments. What’s more important dark theme can be helpful for people with vision impairments.

Many people are drawn to this trend because it is unique and different. Dark themes can create a sense of sophistication, luxury, mystery, and suspense.

There are several different ways to implement a dark theme on your website. One popular way to do this is to use a dark background with light text. Alternatively, you could use a dark header with a light body.

If you want your website to look fresh and modern, you should start thinking about asymmetrical layouts. What are they, and why are they so trendy? Asymmetrical layouts are basically layouts that are not symmetrical. They're more freeform and often involve elements that need to be evenly spaced or aligned.

This can be a great way to add interest and visual appeal to your website. It can also help you to stand out from the competition. But it's essential to use asymmetrical layouts sparingly, or you'll risk making your website look cluttered and messy. If you use them wisely, they can help you create a website that's both stylish and functional.

Gradients can be used to create a sense of depth and movement on a website and can be applied in various ways. For example, you can use gradients to create a background, text, or button gradient.

One of the benefits of using gradients is that they can help to create a cohesive look across a website. In addition, they can also be used to add a touch of personality to a website.

Gradient backgrounds are a great option if you’re looking to add a touch of elegance to your website. However, using them sparingly is important, as too many gradients can quickly overwhelm a website.

When it comes to using color gradients in web design, there are no set rules. So, experiment with combinations to see what works best for your website.

Another trend that is likely to continue is the use of glass textures. Glass textures can give websites a modern and sleek look and can also be used to create a sense of transparency and openness.

Glass textures are a great way to give your website a modern and sophisticated look. They’re perfect for businesses that want to make a good impression on their customers. If you’re looking for a way to add some texture to your website, glass textures are an excellent option.

Glass textures can be used in various ways, but some of the most popular applications are backgrounds and borders. You can also use them as overlays on images or text. However, be careful to use them sparingly, or your website will start to look like a mess.

Parallax scrolling has been around for a while, but it has recently gained popularity. This is because it is a great way to add visual interest to a website.

Parallax scrolling is a technique that creates an illusion of depth in a 2D website by scrolling the background at a different speed than the foreground. This creates a visual effect that makes the website look more 3D.

Parallax scrolling can create some stunning effects on a website. It can add visual attraction and create a more immersive experience for the user. If used correctly, parallax scrolling can be a great way to make your website stand out from the crowd.

There are several reasons why horizontal scrolling is becoming more popular. For one, it can be a more user-friendly design choice. It can make it easier for users to navigate through content when used correctly. It can also be a more visually appealing way to display information.

Horizontal scrolling is a type of web design that involves scrolls that move from left to right, as opposed to up and down. This scrolling type is often used to display long lists of items, such as menus or product galleries. It can also create a more immersive experience, such as storytelling or instructional content.

3D models are becoming increasingly popular in web design, and their use is likely to continue to grow in the years ahead.

Virtual reality is one of the most exciting potential uses for 3D models in web design. VR is becoming increasingly popular, and 3D models could be used to create even more immersive and realistic VR experiences.

3D models could also create more realistic and interactive website designs. Instead of simply viewing a website on a screen, the user could actually interact with the 3D models on the page. This could create a more engaging and immersive experience for the user.

Micro-interactions are tiny moments of delight that make using a website a more enjoyable experience. The little things we do on a website make it feel more personal and engaging.

Micro-interactions can be used to help users accomplish tasks more efficiently. For example, if you are signing up for a new account, micro-interactions can be used to confirm or deny your input. This helps to keep the user informed of their progress and makes the process more streamlined.

Another excellent use for micro-interactions is providing users with feedback about their progress. For example, if you are filling out a form, micro-interactions can indicate when the user has reached the end of the form. This can keep the user informed and prevent them from scrolling through the entire form to find the end.

Overall, micro-interactions can be a great way to improve the user experience on a website. They can help to make tasks easier to complete, provide feedback to users, and add a bit of personality to the design.

The trends that will be popular in 2023 are entirely focused on providing users with a website that prioritizes them. Users are finding it increasingly challenging to forgive non-responsive websites with an outdated designs. They now not only expect every site to be customized for every device, but they also want websites that are actually comfortable to use and visually appealing.

You can't afford to ignore the most basic needs of users, or you'll lose them. Remember that having a professional and modern website is an investment that will quickly pay you back, for example, in the form of more frequently returning customers.

So think about which trends your website already fits into, which you need to implement, and which you don't. By putting user convenience and experience first, it will be easy to determine how your website should look in 2023.